Wednesday, April 21, 2010

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Monday, October 19, 2009

Gallery Show - Instructors of the Western Academy

Just a quick note to let you know I'll be showing a few pieces alongside many of the faculty of the Western Academy of Photography here in Victoria from November 5-11 at the Community Arts Council of Victoria gallery. I attended WAP in 2001-2003 and returned last year as an instructor - I'm honoured to have been asked to return this year as well. Details of the show are below:
i2i Show Details

Cheers, Josh
Copyright © 2009 Josh McCulloch.

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Wednesday, September 30, 2009

Vancouver BC Skyline

I've recently uploaded some new Vancouver Skyline images to my Vancouver BC Photos gallery, and thought I'd share a few here too.

Vancouver BC Skyline
Vancouver Skyline

Vancouver BC Skyline
Vancouver BC Skyline

Vancouver BC Skyline
Vancouver's Canada Place Skyline

Vancouver Skyline at Dusk
Vancouver Skyline at Dusk

Vancouver's Yaletown District Skyline
Vancouver's Yaletown Skyline

Vancouver's City Skyline Reflection
Vancouver's City Skyline Reflection

Vancouver's such a great city - always a great place to explore, and a great city to shoot skylines!

Cheers, Josh
Copyright © 2009 Josh McCulloch.

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Tuesday, August 25, 2009

Recent Tear Sheets

Here are a few recent tear sheets of recent projects...

A large portion of my Spring this year was working on a cool project with Gary McCartie Productions for the Township of Esquimalt on a new tourism initiative called "My Esquimalt". The goal was to develop a library of new custom imagery showcasing the best that Esquimalt has to offer, and then use them to develop a new set of marketing material for the Township. Over the course of 5-6 weeks, I shot over 2500 images of all aspects of the community from landscapes to sports, recreation to history and more. Here is a before & after view of one of Esquimalt's marketing materials prior to this new initiative...



In addition to this 4x9 rack card, Gary and his excellent team of web developers and designers cranked out a beautiful 17x22 inch full-colour "Esquimalt Explorer" map of the Township that's chock full of images, 7 beautiful full-colour walking tour brochures, and a new website dedicated to marketing Esquimalt to tourists from near and far, and to residents of the Victoria area as well. Check out the website here: My Esquimalt. Here are a few examples of the pieces mentioned:

Website:


Walking Tours:


A few other recent tear sheets:

The Access Fund used an image of mine for their website and a brochure on a new national campaign to raise funds to purchase threatened climbing areas:


Finally, Parks Canada selected two of my images from recent assignments to feature in their new National Brochure. They selected only 8 images from their national image collection to showcase our national parks, and I was truly honoured to have these images chosen, including one for the front cover and a double page spread:





Cheers, Josh
Copyright © 2009 Josh McCulloch.

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Thursday, July 9, 2009

Web Maintenance - July 23rd

In case you are an image-buying night owl, and plan on surfing my stock galleries between 12 midnight and 3AM on July 23rd, I'd encourage you to reschedule - my stock galleries will be temporarily unavailable during that time for maintenance and a few under-the-hood upgrades. Sorry for any inconvenience!



Cheers, Josh
Copyright © 2009 Josh McCulloch.

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Friday, July 3, 2009

Why photographers charge "so much"

Today, I spent a few hours installing and learning some new software, and got to thinking about how long it was taking. I felt as though I was wasting away a good part of my day doing something that a) should have taken a lot less time, and b) I wasn't getting paid for. Part b) got me thinking about how a photographer makes their living and what we charge.

I was installing some new plugins from Nik Software (review and details to come in a future post once I'm more familiar with it - so far it ROCKS), and as I mentioned I got to thinking about rates, time management, etc, and came to realize that though most of us aren't shooting 40 hours a week, we are constantly working to upgrade our equipment, software, techniques, etc, which enables us to serve our clients better. For example, these plugins I was installing are going to enable me to deliver cleaner, sharper, and more stunning files to my clients than I have in the past, and save me tons of time in the process. Yet, in order to realize those gains in the future, I have to invest in both time and money at the present.

On occasion I have clients asking why my rates are what they are, and I often go into a spiel about rights, usage, copyright, etc, along with the unique creative aspect that only I can bring to the job. All of these are valid points, and I have no qualms in justifying them. The other side of this though, that I rarely explain to the client, is that I spend a large portion of my "working" time (and personal time - I do still shoot for fun!) refining aspects of my workflow in order to serve them better. I am investing financially in the hardware and software to deliver better files to them faster, and, like today, investing my time learning how to do it.

Employees of large & small companies alike get paid their wage or salary for their training, and all of their training materials, software and hardware are provided for them (along with medical benefits, RRSP's holiday time, etc). When you are hired by these companies to shoot, you are providing all of this, and much more for them. Keep this in mind when you're estimating your next assignment.


Cheers, Josh
Copyright © 2009 Josh McCulloch.

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Sunday, June 21, 2009

Follow me on Twitter

Just a quick note - I'm now on Twitter, and am looking forward to sharing on a more regular basis. I'm hoping I'll be better at updating using 140 characters at a time than I am at updating this blog...

Also note the Twitter updates now on the right of the blog pages.

Been busy wrapping up a whole pile of stuff - and am looking forward to taking a break for a few days this week. Of course I'll be posting what I'm up to on Twitter :)

Cheers, Josh
Copyright © 2009 Josh McCulloch.

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